Google Analytics (GA) is a very advantageous tool for those who are marketing online (be it selling items or just looking to see how much their sites are hit by visitors). Some benefits of GA for your online business are the following:
1. It allows you to target your online visitors.
2. It can measure and show you the results of your marketing campaign/s.
3. It evaluates traffic flow to your website so you can make ongoing changes to your website by changing the content and improving the landing pages to draw greater number of visitors and determine if the quality of your web page content is of a high standard with the help of the Google Analytics tool.